CineCola Is Dead

A few days ago, I decided not to renew the domain name of my longtime film website, CineCola. It wasn’t a decision I took. I just let it happen.

For a certain period of my life, I was fully dedicated to it. It was by baby. There was a section on it that I shamelessly titled “The Matt Micucci Film Encyclopedia” that was, in a sense, the documentation of the development of my film taste. But I also regularly updated the site with articles of various sorts that revolved around the movies.

CineCola was a manifestation of my commitment to my cinephilia. Movies had, after all, been a constant in my life. As a child, they represented my window to the world and provided me with support, solace, charisma, escapism and empathy. My cinephilia was of the completist kind – I longed to watch anything and everything. It also came with a desire to complement viewing with research, and trips to the library to find out more about filmmakers, film movements etc.

Within a few months of buying the domain name, I was contacted by an online talk radio focused on films,, and quickly became one of its lead reporters. I still collaborate them to this day. Despite this, I kept the website up, religiously, with articles of various kinds – from news articles to opinion pieces, long-form reviews and reports from film festivals.

Yet, as time went on, I became disenchantment and disappointed with the lack of attention anything I did generated. There seemed to be no interest in what I had to say. This made me feel like a failure, a thought that well extended beyond the popularity of my personal website but that resulted in its neglect.

While I kept renewing the domain name and even updated its template, other life demands and a continued disinterest made me want to get rid of it altogether. It had been a year since I had written anything new for it. In the meantime, I started a freer website,, where I write about my wider interests in the arts and travel in general.

CineCola remained a constant in my life for years. But it’s gone now. As I write this, a sense of fatigue overtakes me.

Click here to buy my book of thoughts on film, Eye of the Beholder, on Amazon!

Written by

I'm an international journalist, reporter, website editor and content creator. I actively work for JAZZIZ Magazine and FRED Film Radio, collaborate with other websites and curate my own projects, including IN ARTE MATT and CineCola. I have also curated and produced my series of films in Galway, Ireland, and photo exhibition and arts events in various European countries. I have a working class background and have and have a postgrad degree in Film Theory + a BA in Film & TV.

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